As a professional business consultant in any field you have a distinct advantage over many other business owners in that your skills are highly compatible with the new marketing strategies needed in addition to the traditional cold sales letter, emails and phone calls. Display advertising in newspapers, magazines and trade journals is becoming less and less effective as those in need of help are using Google to search for a solution.
Long before a business owner, manager or CEO will consider using a consultant they will have tried to find there own answer to their problem. Here’s where strategic content marketing can put you forward as the expert to answer their questions. If they like what they read the call to action (C.T.A) in you content will offer them the chance to hear more from you in the form of email newsletter, white paper, special report, webinar invite or similar. In order to get any one of these the reader will need to give your there email address in a form. They then get the immediate gratification of the free information you offer but in addition they become a subscriber who has given permission for you to contact them further.
You will need to set all this up. Fill the top of the funnel to attract those searching for answers, create and distribute the content. Make it discoverable. The when it’s found make compelling calls to action the will result in high levels of readers and viewers converting to subscribers. Subscribers are then much, much more likely to become clients. Once they have reached this stage they will already know they want to work with you so all you need to do is negotiate the fee!
Having worked with several business consultants and trainers I will help you with the strategy and technical setup you need to get this online marketing system working for you. I will help you plan and create the content you need to attract your ideal clients.
If you are ready to talk about how I can help you please email or give me a call +44(0)1305 824553.
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