How can a relatively small business like yours learn anything from a global mega brand like Coca-Cola?
In this video, Coca-Cola’s director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation to add value and generate trust for the brand during ClickZ Live Hong Kong. See below for key takeaways for your business.
What you should take away from this video;
- Create content specifically for the social media platform you’re publishing on.
- Always remember MOST people seeing your stuff on social media will do it on a mobile device, usually a phone.
- Make the story in your content about real people not your brand. Your brand can and should be clear but make the hero the people or person (or animal!).
- Always link back to your website from the social media post so visitors have a chance to discover a more in depth story for this post and others.
- Create “bite sized” introductions to the story on social media so only those who wish to become more engaged are sent to your website. These are the people who are truly interested in finding out more about what you can do for them.
- Use the powerful targeting tools in paid social media advertising channels (particularly Facebook ads) to send specific messages to specific target audiences. Create specific campaigns for specific audiences. Don’t try to reach everyone all at the same time. This will ensure that only those who may be generally interested in your offer see your ad ensuring you don’t waste your money or their time.
The above video was originally published on Clickz: The Brand Is Not the Hero According to Coca-Cola