Having a content marketing strategy is central to your digital marketing plan. Businesses big and small must produce content to get seen in the digital world.
I can help you create a content marketing strategy for you business that you can carry out yourself. I can train your staff to produce the content and syndicate it to the correct channels or I can take it all off your hands. Once you approve the marketing plan myself and my team will just do it for you taking away the pain of technical challenges in a constantly changing environment. Naturally there will be regular reviews of key performance indicators and goals to make sure all is going in the right direction.
The role of content marketing is to generate new leads to your business by being the top of the sales funnel. It also functions as a way to keep current customers and clients engaged with your brand so they continue to spend money with you.
A good, effective content marketing strategy will lead to increased sales and profits where you offer products or services. It is also many more times effective than traditional advertising as with each piece of content you produce you are building intellectual property assets for your company. The nature of the web means that digital assets will pay for their production costs many times over as they are not removed as adverts are after the pay period is over. Publication is mostly free, so the only cost is initial production.
Contact me for help with strategy, training or production of any of the following content marketing assets.
- regular blog article writing
- regular social media posting
- YouTube video production
- Periscope live broadcasting
- Webinar production and recording
- photography and graphic content for social media posting
- regular podcast production
- ebook production and formatting
Businesses should be producing content to inform and entertain prospects and customers don’t get left behind and unseen in the digital world. Get started with content marketing now.